Design & Branding

Design and branding.

The relationship between design and branding . As we started out by saying, an organisation’s brand is a whole set of associations  which people make when they think about or encounter that business.

A common misconception – and one that designers are always at pains to correct – is

that a brand is simply a logo or identity. 

The logo is just one manifestation of a brand, although it’s often a top-level communication, seen most frequently by the greatest number of people. It should therefore embody the key ingredients of the brand in a distinctive, recognizable marque.

Brand building and branding are complex, strategic activities, there is almost always a vital creative design component too.Design is what translates the ideas into communication. 

There is a range of design elements that can be used to convey a brand proposition.

Here are a few of them, 

— Colour 

— Shape 

— Name 

— Touch/materials 

— Sound 

— Illustration 

— Typography 

— Environment