Leading by 10 years - Part 8

Leading by ten years – Part 8

Customer Satisfaction is a reflection of Employee Satisfaction

Agreed ? Statistics show that a “totally satisfied” customer contributes 2.6 times as much revenue as a “somewhat satisfied” customer. Some survey also show that employee satisfaction affects customer satisfaction. 

Explanation is as below:

1. Satisfied employees are motivated employees. Hence, they have the motivational resources to deliver adequate effort and care.

2. Satisfied employees are empowered employees. Hence, they have the resources, training, and responsibilities to understand and serve customer needs and demands.

3. Satisfied employees have high energy and willingness to give good service: at a very minimum, they can deliver a more positive perception of the service/product provided.

4. Satisfied employees have enough emotional resources to show empathy, understanding, respect, and concern.

Leading by 10 years - Part 7

Employee Satisfaction vs Customer Satisfaction

Employee Satisfaction versus Employee Engagement

Will good employee engagement and great customer satisfaction affect customer satisfaction?

Will it effect your employee branding and affect your talent management?

Employee satisfaction is the extent to which employees are happy or contented with their jobs and work environment. Employee engagement is the extent to which employees feel passionate about their jobs, are committed to the organization, and put discretionary effort into their work.

Employee satisfaction and employee engagement are similar concepts on the surface, and many people use these terms interchangeably. Employee satisfaction covers the basic concerns and needs of employees.

Employee satisfaction or job satisfaction is, quite simply, how content or satisfied employees are with their jobs. Employee satisfaction is typically measured using an employee satisfaction survey.

These things are all important to companies who want to keep their employees happy and reduce turnover, but employee satisfaction is only a part of the overall solution.

Consider the following definition of employee satisfaction and definition of employee engagement.

The Power of Branding: Why a Business Needs a Brand to be Successful

Part 1 - The power of branding:  Why a business needs a brand to be successful

What do we mean by the word ‘brand’? What exactly is a brand?

Lets review this statement:

‘If Coca-Cola were to lose all of its production-related assets in a disaster, the company

would survive. 

What’s your view in this statement ?

Nowadays , Coca-Cola’s brand equity was valued more than  at US$65.3bn. So, what is coca cola ? For Coca-Cola, typical – a global drink , that it’s youthful, energetic, refreshing and so on. Visual associations might include the unmistakable red and white logo and corporate colours, or the unique shape and tint of the original glass bottles. But, do coca-cola has negative perception ? Coca-Cola may be seen as unhealthy, or as a symbol of global ‘imperialism’ ?

So , What is branding?  

A brand brand results from a set of associations and perceptions in people’s minds. Branding is an attempt to generate, influence and control these associations to help the business perform better. Any organisation can benefit by creating a brand that presents the company as distinctive, trusted, exciting, reliable or whichever attributes are appropriate to that business.

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Myths About B2B & B2C Marketing

Myths About B2B & B2C Marketing

If we look from bottom up, sales of B2B is different from sales of B2C. Thus, will marketing of B2B also be different from marketing B2C? 

• Will B2B marketing need to focus on RP strategy than advertising strategy?
• Should B2B content focus on content marketing? 
• How about social media marketing and website marketing?
• If you say, we need marketing for your B2B business, below are some points to consider.
• Is B2B marketing necessary? Boring?
• Is branding only important in B2C, not B2B?
• Is B2B marketing more active than B2B marketing?
• B2B marketing prefers content marketing? How many tactics in content marketing that suit b2b marketing?
• What is your opinion in the above?

Design & Branding

Design and branding.

The relationship between design and branding . As we started out by saying, an organisation’s brand is a whole set of associations  which people make when they think about or encounter that business.

A common misconception – and one that designers are always at pains to correct – is

that a brand is simply a logo or identity. 

The logo is just one manifestation of a brand, although it’s often a top-level communication, seen most frequently by the greatest number of people. It should therefore embody the key ingredients of the brand in a distinctive, recognizable marque.

Brand building and branding are complex, strategic activities, there is almost always a vital creative design component too.Design is what translates the ideas into communication. 

There is a range of design elements that can be used to convey a brand proposition.

Here are a few of them, 

— Colour 

— Shape 

— Name 

— Touch/materials 

— Sound 

— Illustration 

— Typography 

— Environment 

Branding - How to Communicate your Brand

How to communicate your brand

Here are a few techniques and issues that are worth considering:

i. Storytelling

An established technique in branding a business is to tell its story through

communication elements.

ii. Credibility

The credibility of your brand’s offer must also be solid.

iii. Differentiation

A great deal of branding is about defining and presenting a point of differentiation in the

sector you’re operating in. Get this right and your organisation will stand out brightly

against your competitors.

iv. Engaging with customers

Part and parcel of creating differentiation is engaging with your customers or users. If

you stand out of the crowd for positive reasons and your tone of voice and communications are credible customers will look at what you’ve got to say.

Marketing Champion -4

Marketing without budget? – Part 2
3 questions to ask,

• What is marketing without budget? Without advertising?
• Why marketing without budget? Without advertising?
• How is marketing without budget? Without advertising?

Some of the solutions

• Focus on product vs focus on messaging?
• Make sharing easy for consumers?
• Leverage on social media? Give a speech?
• Have exceptionally great customer service?