The birth of sales superstar - 5
Factor affecting sales – its not the fault of sales
representative.
Don’t blame us. Don’t blame us.
As front line getting sales, company cash flow may also
depend on the sales and collection of customers. However, I would like to
stress that, when sales are not good, not only blame us.
When sales person cannot hit the sales target, it is not
sales person’s fault. Don’t blame everything on the sales person. Branding
manager may have the wrong campaign. Purchaser may buy in the wrong product. Top
management may have gone in the wrong direction.
Here, just to share, what factors affect the sales of a
company? Which factors can be controlled? Which factors can be out of our
control. What are the micro and macro
factors that affect sales.
Factors that may affect sales.
1- Company
reputation.
2- Marketing
and branding strategy.
3- Leadership
and motivation factors by leader.
4- Macro
factor such as political, economy down turn, currency drop.
5- Bad
customer service and after sales / maintenance services
6- Bad
pricing strategy
Love your sales person and appreciate your sales person.
(I have a half day
workshop on analysis of the sales performance.)
