Leading by ten years –Part 2
Type of market entry
What’s you strategy of market entry barrier? Below are the
common ones:
TYPES OF MARKET ENTRY BARRIERS
There are many types of market entry barriers that can restrict new entrants from approaching an industry or market. Some of these are such that they can be controlled by the companies themselves while others are those imposed by a government or by an industry regulating authority.
There are many types of market entry barriers that can restrict new entrants from approaching an industry or market. Some of these are such that they can be controlled by the companies themselves while others are those imposed by a government or by an industry regulating authority.
Some of these barriers are:
1. Patents and Licenses
2. Established Brands
3. Established Distribution networks
4. Exclusive Rights to Resources
5. Government Regulations and Laws
6. Achieved Economies of Scale
7. Business Tactics
8. Switching Costs
9. Requirements of capital investment.
10. High Research and Development Costs
