Difference between sales and marketing of B2B & B2C.
B2B sales vs B2C sales - what is the difference? –
1
Sales is sales, right? Here we look at similarities and
differences between retail selling, direct to customers, versus selling to
businesses in a corporate setting to help you decide which would be right for
you.
1. Quantity
1.1 Millions
of customers vs thousands of customers
Which one
should have better lead management? Marketers can use industry jargons to
excellent effect on B2B platforms, but on B2C, the voice must be at least
relate to the majority of consumers — meaning fewer buzzwords and (usually)
simpler language.
2. Speed.
2.1 Sales
Cycle: Shorter Vs. Longer.
B2C sales often
focus on the immediate sales. B2B may need 10 touch to close sales and more
personalized attention. B2B sales people must know how to work with senior
decision makers in addition to knowing their products sold. That can take years
to develop and the right personality to make it work.
B2B marketers have a much longer chain of command to deal
with since procurement, accounting and their superiors often need to approve
purchases. On the other hand, an individual typically makes his own speedy B2C
purchase choices — possibly with the slight influence of others via
recommendations or suggestions.
2.2 Product cycle. Short vs long.
A contract for a B2B purchase tends to last months or even
years, making it a much more significant decision. On the contrary, the total
B2C cycle can be as short as a few minutes depending on the product.
The B2B buying cycle is often much longer than the B2C
decision process. Therefore, it requires much more nurturing and close
attention. B2C buys tend to satisfy immediate needs, while B2B decisions are
meant to complete long-term goals.
