B2B sales vs B2C sales - what is the difference? Part 2
Different in this area :
i. Sales Strategy.
ii. Cheap vs
Expensive.
iii. Emotional vs Rational.
iv. One-off vs Relationship (partnership)
Thus, are the sales and presentation techniques the same?
B2B clientele want to be educated and provided with
expertise. They often want to look like the workplace rock stars or heroes
thanks to their excellent decisions. B2C customers just want to enjoy
themselves, be happy with their purchase and have it adequately fulfill the
needs mentioned in No. 2.
Highly detailed content is also required for B2B marketing.
It is the audience that expect to be catered to by a sales and marketing team.
On the other hand, B2C social media activities simply need to meet the basic
needs of being useful, humorous and shareable, which admittedly, can be just as
complicated
Happy selling.
