Marketing champion -2
Back to basic – part 2 - Myth of
marketing.
- Marketing is expenses or investment?
- Marketing must be cut when a company shows a short term profit.
- Marketing has no connection to execution of a company strategy and growth plan?
- Marketing is about advertising. Therefore, it’s important for a large cooperation.
- To generate revenue, it’s better to hire more salespeople than invest more in marketing.
- Marketing is the work to find and maintain customers.
- Marketing is no help to research and development (R&D) in developing new products.
From the classic book “Marketing Champion”, it clearly shows the function of marketing has relevance with the company’s worth , R&D and other departments:
• Predictable cash flow
• Steady earning growth
• Increase shareholder or financial value
• Future earning , including industry analysts
• Better control on company expenditures
• Build a Brand for Marketing
