Normally, when we read some of the many
examples, most of the examples are big corporate which have big budgets on
advertisement. But, before starting to execute your business plan, what is your
marketing budget? What’s your marketing plan for the next 3-5 years?
Some of the key concerns are as below:
- What is your business nature?
- What is the business stage? Existence / Survival/Success /Take-Off (Growth) /Resource Maturity?
- When is your business growth stage?
- What is your business plan for the next 3 years? Aggressive? Offensive?
